In a 24/7 media world, journalists are in constant need of fresh and relevant content. With more channels springing up all the time, from online to mobile to ipads, the need for content continues to grow. This should create more opportunities for you to get media coverage – but you have to do it right.
Here are the findings from a 2012 survey of journalists:
~ 98% think it is somewhat important for a company or organization to have an online newsroom available to the press
~ 28% of working journalists visit an online newsroom every week
If you are looking for media coverage, an online newsroom seems like an easy way to increase your chances.